For a design project with plenty of time, in order to practice the ability of preliminary design and research, a set of market research and user research were given for free. Finally, the design scheme was deduced according to various conclusions, and the effect of the proposal was also very smooth.

Client: BEE CYCLE (formerly "coffee and non-intellectual products")
Material: coffee grounds recycled materials
Design objectives: market research & brand iconic design language
Design time: 2019.04

Using the ability of design research, first of all, the relevant market research is carried out for the accompanying cup products, and a convincing analysis report is submitted for the brand, and the direction and details of product positioning and design are derived accordingly.

The coffee non-accompanying cup is designed for the outdoor crowd. The slanting lines that break the calm highlight its motion setting. Many intimate details of the design towards the goal of pragmatism.