Zhiyuan Xingfang × Red Seal Crab Hairy Crab Gift Box Packaging

The Zhiyuan Xingfang team defined the main appeal direction of this work as the three words of advanced sense, which expressed the unusual perception and experience of hairy crabs through the understanding and reconstruction of vision, atmosphere, materials, structure and other aspects. In order to support the high-priced brand and sales target of red seal crab, the inspiration source of high-end gate packaging creation is the three characters of red seal crab, which are graphically interpreted and integrated into the natural growth environment of hairy crabs. The regular, simple and exquisite graphics convey low-key luxury, simple and festive visual feelings.