Meet Tianhu Namtso
Logo design creative source

001 text is graphics, but also the first recognition. Word recognition, the fastest identification.
Text is the most representational force of graphics, it not only carries the brand name, but also conveys the profound culture and ideas. Integrate the characteristics of Mongolian and Tibetan graphics, and become a unique symbol in the audience's memory.

002 palm stone, introverted and thoughtful.
The gesture of closing hands is like a deep stone tablet, symbolizing the introversion and deep thinking in Tibetan culture. It conveys not only respect and etiquette, but also reverence for nature and life, and a silent interpretation of cultural heritage.

003 Lake Beach, natural embrace.
The vastness and tranquility of the lake beach, such as the embrace of nature, is broad and inclusive. Water and sand, wind and light interweave into a quiet picture, as if everything has been tranquil and harmonious in the circulation of nature.

004 bergamot, cultural awe.
What bergamot conveys is the wisdom and compassion in culture. Its existence is not only a symbol, but also the power of culture. Every finger radiates the light of love, and every closing reminds us of the profound philosophy of connecting with heaven and earth.

005 spray, smart life.
The splash and ups and downs of the spray give the design flexibility and vitality.
This natural moment is a symbol of movement and change, representing the brand's vibrant spirit from inside to outside, as if every fluctuation of life carries new hope and possibility.

006 mountains and rivers, the sea embraces all rivers.
The majestic mountains and rivers are like the veins of the earth, containing tolerance and strength. It symbolizes the broad vision and boundless mind of the brand. Like the sea, it can accommodate all rivers and rivers and integrate every culture, thought and creativity into it.

007 clouds, free souls.
The clouds float freely in the sky, and its form is unfettered, symbolizing the brand's pursuit of freedom, independence and flexibility. Every cloud is releasing the breath of freedom, calling for the flying of the soul, reminding us to pursue our own vast world bravely.


Authoring information
Name of Work: Meet Tianhu Namtso Brand Logo Design
Brand holding: Namtso Scenic Area
Brand Design: Yuyi Design Office
Original Design: Chen Yiwen, Tao Zong
Project Promotion: Lv Yuxing and Wang Yu
Honors: Second Prize in the Logo Design Competition of Tianhu Namtso Scenic Area