Creative Organization: Shanglai Industrial Product Design Co., Ltd.
Service content: product strategy | product design | innovative structure research and development | product landing follow-up | scene rendering | graphic design | product modeling | brand whole case

According to the early insight of UP DESIGN, the overall aesthetic attribute of young consumers has been accurately positioned. While matching the needs of contemporary users, it can quickly create a trendy visual communication that can attract consumers' attention. We take the practicality of the product as the main basis, and re-integrate the appearance of the induction cooker. In order to allow users to intuitively feel the value and individual expression of the product, we add various elements and colors to the design to create A homogeneous design that is different from the market, continue to lead the brand to find new lanes for similar products first, and achieve further "corner overtaking".

In this product creative transformation, we took the lead in designing the "flat-panel shape" of the product in an all-round way, redefining the brand-new product image of the induction cooker, greatly weakening the stereotype that the induction cooker has left to users for a long time, so that the induction cooker can return to the public view with a brand-new fashion image.