Project Background
As an innovative company dedicated to online health service industry and light sports brand promotion and marketing, Shangmeixuan continues to develop online customized sports nutrition guidance and services, establish a mobile fitness butler platform, and develop brand products. In 2020, Shangmeixuan teamed up with Rococo to make a new upgrade and innovation for brand image and series of products.

new logo
The new logo design combines the feminine "s" curve with the feminine beauty of the water pattern. The line strokes are too thick and the overall logo looks soft and beautiful. At the same time, the thickness of the line is used to outline the outline and prominent parts of the character to increase visual details. In addition to the new design of graphics, fonts are also adjusted simultaneously, and the structure, lines and strokes of fonts are optimized accordingly.

element extraction
Shangmeixuan has many product lines. After market research, it has established the main style of "art" and "line". At the beginning of the design, it selected the main product-orange peel noni fruit fermented fruit and vegetable drink for design. Design keywords to extract art, curves, raw materials, with colorful art strokes, abstract outline of the product raw materials used in packaging, the overall design of high-end art, with bronzing process will be the brand tonality perfect display.

Style Continuation
In order to ensure the continuation of the family style of the products, the design of probiotic series products continues to follow the artistic brush style, using hand-painted brush strokes to express the oval and slender shape of "probiotics", colorful and different color matching to express the scientific matching of the formula, and soft colors to create a soothing and relaxing visual experience.