During his tenure as a Lei Bai industrial designer, he led the planning of product family genes and designed and practiced a number of single products, including a full series of office mouse designs, and realized mass production of products, experienced brand style shaping and maintenance, and practiced product gene design and management. Propose the direction of targeted gene design, look for product line commonalities and differences to develop gene models, vertical mining of individual product personality characteristics, horizontal DNA unified product image application, such as the use of technology to achieve single product differences. Product models include: 6610,T8,T5,T120P,7200P,3900P,3500P, etc. The guiding ideology of product family DNA design: 1. The correct research and development strategy of an enterprise is to make its products completely different from those of other companies, find out the unique DNA and form strong competitiveness, which is difficult for others to learn and imitate. 2. Serialization for different needs or product design with large deformation ability, that is, to maintain the continuity of product design style, but also innovative. 3. The similar characteristics between the product individuals of the product family constitute the identification elements held by the brand; at the same time, there are differences between individuals to ensure product diversity to meet the diverse needs of users, and the products have their own posture and are gorgeous.

① Rapoo T120P Touch Mouse \Dynamic and Rhythm

(2) Rapoo T8 touch mouse \concise and future

(3) Rapoo Y100 Voice Cloud Mouse \Biology and Rhythm

④ Rapoo 7200P mouse \gorgeous and showing off

⑤ Rapoo 3900P Laser Mouse \Leisure and Personality

⑥ Rapoo T5 Ultra Thin Small Mouse \Change and Breakthrough

⑦ Rapoo 3920P Mouse \Implicit and Elegant

⑧ Rapoo 7200P World Cup Customization \Summer Passion Football Feast

⑨ Rapoo 3500P Mouse \Home and Soft

⑩ Rapoo 6610 Bluetooth Mouse \Mature and Business

Project Time/2012-2016. Principal designer/zhouhongchao. Product category/mouse. Won the award/2015 German IF Award, Asia's Most Influential Award.

(Family photo of design works during Lei Bai)
This product was made by the author during his tenure at Lei Bai Company. The ownership belongs to Lei Bai Technology Company. There is no commercial activity. The author only shares the reason behind the design.