Market Research:
According to the characteristics of traditional red ginseng health care products, random interviews were conducted with young users, and the user's preferences for product packaging and spatial visual effects were extracted to determine the design direction.

User Insights:
Investigate the purchase purpose and usage habits of red ginseng products, educate and experience the preferences of young users, optimize the visual effects of packaging and space, and optimize the product experience process.

Space strategy:
The space mainly focuses on brand promotion, product experience and display and sale. It is necessary to make the space, brand VI and product packaging unified and younger.

Optimize the experience:
The image transformation of traditional health food pays more attention to the consumption habits and consumption experience of young users, streamlines the traditional experience process of users, and provides a fast and efficient user experience.