Each of us has his own name, which is not only convenient to introduce himself to others but also convenient to address in daily life. Enterprises also have their own name and logo, which is the English abbreviation of logo or trademark. Excellent logo design is very important for enterprises, not only is its own logo, helping enterprises to establish a good corporate image; It also has the function of promotion, which can more intuitively understand the enterprise and brand culture. Logo is generally divided into enterprise logo and product logo. The corporate logo is the logo of the entity engaged in production and business activities, the identification symbol of a specific enterprise, and the core foundation of the CIS design system. It conveys the corporate cultural concept more vividly through simple modeling design. Corporate logos need to have identification, specificity, connotation, color, structure, and legal awareness; positioning should meet the nature, content, artistry, nationalization, internationalization and design concepts; the logo designed in this way Can be refreshing. From the perspective of modeling, corporate logos are divided into three types: concrete type, abstract type and concrete abstract combination type. The concrete logo has physical graphics, and is decorated and designed on the basis of specific images, which can express the corporate culture very intuitively; the abstract logo and the concrete logo are in sharp contrast, and the abstract logo breaks through the shackles of the physical object. The design concept of point, surface, line, and body has a lot of room for development, and the understanding is broader and uncertain; usually the most commonly used sign is the combination of concrete sign and abstract sign, which uses the advantages of the two signs to innovate and achieve better expression effect. When designing enterprise logos, designers often use grid marking method, scale marking method and multi-arc angle marking method to draw accurate scale maps to clarify the outline, line and distance of the logo, so as to facilitate the enlargement or reduction of the logo. Enterprise logo design should not only have a strong visual impact, but also express a unique personality and sense of the times, adapt to various media and materials, and facilitate drawing and production.