Zhiyuan Xingfang Packaging Design Case | Let Consumers Intuitively Perceive the Natural Attribute Drug Packaging of Chinese Medicine

Yinhuang dripping pills take "the origin of traditional Chinese medicine, health and peace of mind" as the core
Through the visual language to convey the natural properties of the product and mild curative effect
Let consumers intuitively perceive the safety, comfort and trust of Chinese patent medicine
The overall color of the packaging is fresh and soft, which is in line with the herbal characteristics of traditional Chinese medicine.
Create a warm and healing visual atmosphere
Emotional Positioning of Family Standing Medicine

The lower part of the package is hand-painted
Honeysuckle and Astragalus as the main visual elements
Delicate lines outline leaf venation and flower posture
reduction of native form of Chinese herbal medicine
Honeysuckle and Astragalus are the core medicinal materials of Yinhuang Dropping Pills
Hand-painted illustrations visually present the natural source of raw materials
Strengthen the product cognition of "herbal origin"

Fresh green tones with natural strokes
Deliver "safe, gentle, non-stimulating" medication experience
Let consumers intuitively perceive the natural properties of Chinese patent medicine
The form of water droplets corresponds to the dosage form of "dropping pills".
Visually show the production characteristics of drug molding through the drop process.
Reflect the professionalism of the pharmaceutical process

from the visual
By natural herbaceous elements with pastel tones
Dispelling the tension of medication
Transfer the emotional temperature of "Chinese medicine conditioning, mild cure"
Let consumers quickly understand the value of the product
Establish a "safe, effective and trustworthy" brand impression