User pain points: For Hals, in the face of category Red Sea and low-price competition, how to highlight the tight encirclement and precise positioning of the young market? How to make the original products show new vitality without changing the original cup shape? Hals hopes that Rococo will create a couple's thermos cup for its brand NONOO for young people, and break through the traditional shape of the existing thermos cup and open up the young people's market by changing the lid.

Innovative value: The Nonoo young trend brand created by the Rococo team for Hals has opened up the market for young people's thermos cups, continuously exporting innovative products to the young market of Hals, and has a high degree of market differentiation. Together with Rococo, Hals has created a new young brand and successfully opened up new markets. Through rigorous design and research strategies, new gameplay concepts, innovative product design, and precise market positioning, it has deeply explored the young thermos market and continued to output more product ideas.


Product strategy: Rococo team defined brand tonality for Hals, re-delineated the target group together, redefined the thermos cup for young people, accurately positioned the target group, deeply studied and observed the market, combined the research of the target group with new market opportunities, defined the new brand NONOO, and designed two brand-new thermos cups based on the existing cup type to escort the brand-new NONOO.

User insight: create a new personalized Nonoo brand for Hals and become a brand logo representing the trend of young people; Rococo team creates a new brand for Hals for the young people market. Use the combination of soldiers and cute girls to show the brand tonality, speak for young people and show their personality. Cater to young people's psychology and trend of life for precise market positioning and brand building.