Zhejiang Geely Holding Group was founded in 1986 and entered the automobile industry in 1997. Over the years, it has focused on technological innovation and personnel training and has achieved rapid development. With a total asset value of more than 100 billion yuan, it has entered the top 500 Chinese enterprises for 12 consecutive years and the top 10 Chinese automobile industry for nine consecutive years. It is an "innovative enterprise" and a "automobile export base enterprise". Emgrand (EMGRAND), symbolizing "luxury, soundness and strength", is a sub-brand built by Geely under its parent brand. The Emgrand brand has also made breakthroughs in the inheritance of Geely cars. Its logo design is of high quality and Zhuang Ya reveals a strong futuristic characteristic. While getting rid of the burden of Geely's original historical impression, it also effectively inherits Geely's inherent cultural genes. The sedate logo will effectively help emgrand brand to open up a broad and stable new market.

In the design of this new car key, the Trojan team hopes that the car key can not only match the body shape, but also highlight the brand characteristics.

Adhering to the core value concept of "happy life, accompanied by Geely", we strive to realize the beautiful pursuit of "making good cars with environmental protection and energy saving, and allowing Geely to travel all regions. We combine emgrand's LOGO elements and use the overall shield outline of LOGO to show our stable and progressive temperament. Our car key shape cleverly deforms the entire shield-shaped outline to a suitable proportion. The shield-shaped outline is blooming with the word "V", and the shape of the word "V" indicates that the emgrand brand has entered the field of high-end automobile brands with a luxurious, stable and powerful attitude. At the same time, in order to highlight our LOGO, the Trojan horse design has specially made a fine carving on the logo, adopting the relief features of three-dimensional modeling, which has become another finishing point of the whole key.