| rigorous creation |
"Confucianism" is one of the hundred schools of ancient Chinese academic schools
Is the mainstream of Chinese ideology and culture
Confucianism advocates benevolence, righteousness, propriety, wisdom, and faith.
Self-cultivation, family harmony, governance, peace of the world
In the Hanjianfang Zhuzi Baijia series of wines
Confucian wine is defined as classic liquor

Liquor culture has a unique position in Chinese traditional culture
But at present, traditional culture is gradually fading out of people's vision.
Therefore, the design of Confucian wine wants to seize the trend of cultural revival.
Inheriting Classics and Creating New Chinese Impression Liquor

A gentleman, gentle as jade
Square collar round crown to create elegant gentleman image
Maximize retention of brand core value
Open the existing modeling gap in the market
So as to improve brand recognition