In the highly competitive fitness equipment market, wild animals have gained the trust of many young family users with spinning bicycles since 2016 with the mode of "intelligent hardware fitness content. At present, the social health consciousness awakening, the demand for home fitness has increased sharply, the market pattern is changeable, and the competition is white hot. In order to consolidate its position and long-term development, Wild Beast has established a strategy of expanding its product line and building a product matrix to cover multiple groups and enhance its brand and market share.

As a professional product design service company, we rely on deep industry accumulation, cutting-edge concepts and accurate market insight, hand in hand with wild animals. Design according to its brand and user needs, research market trends and competing products, explore pain points and demand space, to create innovative, differentiated and high value-added fitness products. This project design set scientific strength training, aerobic equipment, interesting intelligent interaction and personalized customization as one of the home fitness rowing machine products. Focus on functional and aesthetic integration, the pursuit of the ultimate user experience. Help wild beast product innovation, enhance the brand's market competitiveness, promote wild beast product matrix construction stride forward.