Pepsi Smart Tank is an interactive beverage can with a full range of 3D HD display and audio capabilities built in. At first glance, it looks like a black coke can, but once opened, it shows its great potential as a digital storytelling tool, integrating marketing, design and the latest technology. Its content can be individually controlled and updated via a cloud-based platform-ideal for engaging with influensers and creative brand communication. Reusable smart tanks also reduce the amount of material used. case from the official website of the red dot, only for case sharing.