Project Overview
Taking the marine whale as the prototype of bionic design, it creates an exclusive portable water cup for young children, jumps out of the stereotyped shape of conventional mother and infant products, uses a round and soft curved surface to reduce the risk of children's collision, deeply integrates the marine adorable IP with the drinking function, weakens the tool attribute, and strengthens the accompanying emotional value.
Design Inspiration
Extract the three iconic visual symbols of whale smooth body, tail fin and head sprinkler for product translation:
Cup body oval oval shape engraved whale belly round contour, no sharp edges, suitable for children to grasp;
The side-mounted three-dimensional orange tail fin serves as the core of visual recognition and at the same time serves as an auxiliary anti-skid structure;
The cup lid is bionic to the whale head, the pop-up flip lid simulates the opening and closing of the water spray hole, and presses the open lid to form interesting interactive actions, thus eliminating the children's resistance to drinking water.
Color and Material Strategy
The main color adopts milk white warm orange contrast color, low saturation warm tone soft eye protection, fit mother and baby category gentle tone;
The shell is made of matte food grade PP material, the high-gloss layered cup lid improves the product refinement, the internal and external color separation strengthens the body level, and the shelf display recognition is greatly improved.
Man-machine and functional details
1. Fillet treatment of all curved surfaces to avoid children's bumps and scratches;
2. One-button flip cover structure can be opened by low-force pressing, and children can operate independently without pressure;
3. The thickness of the cylindrical cup body is suitable for the palm holding radian of children aged 3-7, and the daily holding does not slip;
4. Split sealing structure, easy to disassemble and clean, prevent the straw from hiding dirt and breeding bacteria.
Design Value
Most children's cups in the market only make simple printing cartoons. This model directly integrates IP form into the product structure to realize "modeling is IP" without additional pattern stacking, thus reducing the printing cost of mass production. Bionic modeling has its own memory points, and differentiated appearance accurately hits parents' double purchase requirements of "color value and practicality", balancing children's interest aesthetics and mother and child safety practicability.