"The" Three Paths "for the First Crown Product Design" 」

1, "ruler" is "product symbol
The height ruler (shēn gāo chǐ), as the name implies, is a ruler used to measure height. The best element performance for measuring height.
The design creativity of the logo revolves around the "height ruler". This time we adopted the expression mode of pure brand font design, which enhanced the recognition and brand specificity, and fully demonstrated the brand expression of "high bones" to help height.

2. Use super IP method to reduce customer's publicity and marketing costs
Main Visual Design Super Deer Cartoon Image First Visual Brand Mind

3. Blue Sea Tactics-Design Rules of Super Unpopular Colors
A product machine is fully calculated, trying every means to realize the display advantage of goods on the shelf, nothing more than to stand out in the display and attract the attention of shoppers.
In this design, green pomelo design launched the "shelf actual combat theory". Our design revolves around the shelf orientation and regards the occasions when products appear as shelves. Because the shelf is the place where the product is displayed and the place where the purchase takes place. We magnify the shelf advantages of the high-profile green jar in the terminal, highlight the tight encirclement from the comprehensive warm colors of gold, red and yellow, create a "super color brand symbol", and establish the exclusive color recognition system of the high-profile-the uniform green jar design, which stands out from the colorful shelves.

Following the high-bones on-line, has been fully affirmed by the market, the first crown immediately launched a series of products-high.

"The world's most high-end children's milk powder 」
In the face of the competitive pressure that high bones need to face, high competitiveness to a higher level,
Then the question arises, what kind of packaging can meet the needs of the world's most high-grade milk powder products?

"For brand upgrade, how can we quickly move from occupying a place to the global online market? 」
Leveraging the creativity of "basketball one-on-one" scene illustration to express the "competitive advantage of height" of children's growth milk powder
In a basketball court, two teams are playing fiercely. A tall athlete "blocks" a short athlete"
This "world block" reflects the selling point of the product by making the tall athletes look, the grievance of the short ones, and the intensity of the competition.