The VALIGETTA is a haute couture leather bag designed for the De'Longhi Rivelia coffee bean warehouse for the Chinese market. Just like its Italian name, Valigetta offers a portable, stylish storage solution. Since De'Longhi Rivelia a unique bean bin design, we also wanted to design a unique package like a suitcase that allows users to easily transport and experience and taste coffee beans from different countries.

VALIGETTA is a high-end custom leather bag specially designed for the release of De'Longhi Rivelia coffee bean container in the Chinese market. True to its Italian name, Valigetta offers a portable, stylish storage solution. Due to De'Longhi Rivelia's unique bean container design, we also wanted to design a unique packaging like a suitcase to allow users to easily transport and experience and taste coffee beans from different countries.

Client - De'Longhi
Designed by - NOI Creative
CGI - Alessandro Pennese, Gian Luigi Singh

OUR VISION
Telling an unforgettable coffee journey through a captivating package/NARRATING THE MEMORABLE COFFEE JOURNEY THROUGH CHARMING PACKAGING

Part of the coffee consumption experience is enhanced by the story of its origin. Valigetta blend the romance of travel with the rich traditions of every coffee bean. Every design detail has been carefully planned to evoke a sense of adventure, emphasize the global voyage that each coffee bean experiences, and integrate the essence of exploration and discovery into every cup of coffee.

Part of the coffee consumption experience is heightened by the stories attached to its origin. Valigetta merges the romance of travel with the rich heritage of each coffee bean. Every design detail is thoughtfully curated to evoke a sense of adventure, emphasizing the global voyage every bean undertakes, encapsulating the essence of exploration and discovery in every cup of coffee.

CHALLENGE
CONCENTRATING THE WORLD INTO A BAG/CONDENSING THE WORLD INTO A BAG

The project aims to provide a compact and elegant storage solution to carry the different flavors of the world. The challenge is to create a secure fastening system while maximizing the use of available space and ensuring a quality out-of-the-box experience. Valigetta seamlessly blend a refined and elegant look with spacious interior compartments.

The project aims to provide a compact yet elegant storage solution to carry the different flavors of the world. The challenge lies in creating a secure fastening system while maximizing the available space and ensuring a premium unboxing experience. Valigetta seamlessly blends a refined, elegant exterior with a spacious inner compartment.

PRODUCTION
Tailored, carefully selected materials, control the quality of every detail/TAILOR-MADE, HANDPICK MATERIALS, QUALITY CONTROL EACH SINGLE DETAIL

In order to ensure that the final result is of the best quality, we supervise all production processes from development to final mass production. During this process, we maintain continuous and seamless communication with manufacturers to carefully select materials and discuss every detail, allowing us to meet De'Longhi's expectations. We also designed a versatile pattern that De'Longhi can use for any commercial purpose.

To ensure the final result with the best quality, we oversee all the production processes from development to final mass production. In this process, we had constant and seamless communication with the manufacturer for hand-picking materials, discussing each detail that allowed us to meet De'Longhi's expectations. We also designed a versatile pattern that De'Longhi can use for any commercial purpose.

OUTCOME
Elegant Package Design/AN ELEGANT PACKAGING DESIGN

The Valigetta incorporates the fastening system into its design to provide a premium out-of-the-box experience, creating a pleasant user-product interaction. Custom branded patterns surround the bag, giving off a touch of sophistication and sophistication, adding a touch of elegance. The recent launch of the Valigetta in the Chinese market has set a new standard for the coffee machine industry, elevating the product experience to new heights.

Valigetta delivers a premium unboxing experience by integrating the fastening system into its exterior design, creating a pleasant user-product interaction. Adding to its elegance, a custom-made brand pattern wraps around the bag, exuding sophistication and refinement. Recently launched in the Chinese market, Valigetta sets a new standard in the coffee machine industry, elevating the product experience to new heights.