Brand: NetEase (Hangzhou) Network Co., Ltd

Awarded: iF Design Award 2024

Our service: award declaration | industrial design | booth construction | warehouse logistics | subsidy application

Cloud Music Series-Wine Packaging 〗
The design concept of this wine bottle and packaging is to use the emotional expression in the cloud (online) music audience comments to associate different flavors and emotional concepts with wine to generate emotional resonance. The cap is designed like a vinyl record, which is also the hallmark of APP, while the bottle itself is slim and elegant, made of glass, with a frosted gradient transparent effect. This design is designed to appeal to music lovers and consumers who are looking for unique, high quality wines and combine their emotional experience with their drinking experience.

Only for exchange learning, non-commercial use, information from the German iF official website