In recent years, VR/AR industry has seen a blowout development. In the streets and alleys, everyone on all major network platforms is talking about VR/AR products.
First of all, we need to understand the industry characteristics of VR/AR. VR is virtual interaction, AR is real interaction. The application scenarios and usage of the two technologies are different. The positioning in the industry is also different.

After detailed analysis and research on AR products, we divided AR into five typical industries for in-depth design according to its technical characteristics. The five major industries of medical treatment, logistics maintenance, education, cultural brigade and military police law enforcement are the most suitable industries for intervention in the early stage of AR outbreak.

Then in the vertical field of integration innovation, the value chain (supply chain integration model) is the best understanding and application of vertical integration. Vertical integration means the level of integration between the company's value chain and its supplier and distributor value chains. There are two types of vertical integration: backward integration (backward integration) and forward integration (porward integration).
For example, the vertical integration model of the aviation industry is more representative. Now airlines are increasingly playing the role of travel agencies, which is typical of forward integration. At the same time, airlines are also trying to accomplish what their supplier role has done in the past, such as aircraft maintenance, aircraft catering, etc. This is typical backward integration.

VR's current development is mainly entertainment. The main force is developing a popular market with great potential.
On the other hand, we still need to wait for AR. Obviously, many large enterprises are digging deeper to develop AR products. But there is still some time before the outbreak, but the potential market size of AR will be larger.