60% of male users, between the ages of 30 and 45,
This is the main customer group of Beijing Jingmade.
They bought German Siemens when international big names were in vogue,
when internet brands of domestic products are soaring, they will not give up their aesthetics in household appliances,
After all, there is a great distance between Xiaomi's white and their home improvement.
This is the original intention of the design and planning of small household appliances made in Beijing Beijing in 2022.
For the detailed planning book, please look up at our experience sharing article on product design made in Beijing.

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