"Desktop heater"-simplify the complexity and lead the new trend with the new retro appearance.
Category: Product Design | Intelligent Hardware | Personal Surrounding
Service Content: Appearance Design | Structure Design
Service Date: October 2018

Background: With the continuous development of my country's economy and the continuous improvement of people's living standards, people's consumption concepts and consumption levels have also undergone great changes and improvements. Under this opportunity, the new generation of younger demand continues to rise, and personalized and original small home appliance brands usher in new development opportunities. In particular, personal small household appliances have developed and grown rapidly, and desktop heaters are a special product of this period.

Insight: The purchasing power and personalized needs of the new generation of consumer groups represented by "post-90s" and "post-00s" continue to increase. On the premise of satisfying the basic functional attributes, they pay more and more attention to the product color value, the so-called "color value is justice". The personalized needs of consumers have promoted the rapid popularity of single-person small household appliances in the market, such as small rice cookers, portable cups, single-size ovens and small desktop heaters.

Strategy: First, to "miniaturization, personalization" as the core concept, to create a dedicated personal desktop small electricity. Second, the use of geometric design techniques, different from the traditional heater design, simplify the complexity, let the color value dominate the product design, attract consumers' desire to buy.

Design: The design of this desktop heater is dominated by the design idea of geometric composition. The whole machine is divided into two parts: the main machine and the base. The main machine is a runway-shaped stretching body with the air inlet hidden in the bar texture. It is matched with the touch button to adjust the air volume and temperature. From the perspective of appearance, there is no redundant design. It is completely different from the equipment style of the traditional heater. It can be better integrated into the desktop scene without being abrupt. The conical metal base and the matte texture of the host form a contrast, bringing a more refined aesthetic feeling, more youthful and fashionable.