Nowadays, young people pay more and more attention to the consumption quality, ritual and experience of products. They have requirements for their own living environment, have their own attitude and understanding of the world, do not want to be defined, and dare to try new things. The Sanshengshi brand puts the emotions of young people in wine, and has won the love of many young consumers with its diverse tastes and healthier and lighter fruit wine products.

In 2020, the Sanshengshi brand developed a new taste of white peach yogurt wine, which uses the aroma of rice wine to match the rich taste of yogurt, embellish the aroma of white peach, and the taste is light and comfortable. The design is responsible for the design of the new bottle and the overall packaging visual design.

The bottle design of white peach yogurt wine is inspired by the bottle, and the bottle size can be held by one hand, which is more friendly to girls. The plane parts on both sides are used for label display, which also increases the comfort of holding and the recognition of bottle shape. The text part is based on the thick texture of yogurt as the basis of strokes, finishing with the rise of juice, the lightness of juice and the rich interlacing of yogurt, perfectly matched with the lovely grainy white peach illustration, forming a unique visual memory feeling.

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