Brand: Chengdu Zhenjie Creative Design Co., Ltd.

Award: MUSE Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



The interior design project of the sales center uses modern design techniques and skillfully combines the concepts of "luxury" and "elegance. By incorporating naturalistic elements, the design gets rid of the traditional luxury sense of distance and creates an ideal space for urban residents to experience a slower and more peaceful pace of life. Luxurious stone floors with contrasting light and dark wall treatments create a magnificent atmosphere. The semi-open layout increases visual depth from all angles and enhances the spatial experience. The tone is centered on neutral tones such as black, white, gray and beige, giving people a sense of tranquility and low-key refinement. A rotating art installation, the thin tubes are arranged in an orderly manner of repetition and circulation, symbolizing the passage of time and the never-ending growth and reproduction. The reception area on the third floor adopts a minimalist approach, using simple and eye-catching lighting design, and clever use of vertical lines and diagonal lines to create a space for tourists to relax. The area also features a work of art entitled "Power Ship Shaft", consisting of layered acrylic panels and interwoven light effects, symbolizing the progress and vitality of the modern era. The project's transparent four-sided model eliminates visual boundaries and contrasts with solid marble elements, adding a touch of lightness and vitality to the space. The discussion area is enclosed by an all-glass curtain wall, with a wide view and sufficient natural light, and the pulse of the city can be felt even indoors.