The publicity album is one of the new media advertisements for the company's opening to the outside world to publicize and plan its own cultural, artistic and commodity characteristics, and is the personal business card of the company's opening to the outside world. A good publicity album has a very critical effect on the company's publicity planning and marketing promotion. The high-quality album design can improve the corporate image, enhance the sales of commodities, and help the company to create a good corporate image. So, what factors should be included in a successful company album design?

Picture album design can be divided into company picture album design, commodity picture album design, corporate brand image picture album design, publicity picture album design, folding design, single page design, layout design, picture album cover design scheme, etc. Whether the success of a company's album design depends on the precise positioning of the album design.

Before designing the enterprise album design, the designer should communicate with the customer and master the customer's requirements. This includes the precise positioning of the design style of the album design, the analysis of the company's culture and product characteristics, the precise positioning of the domain characteristics, the operation steps of the publicity album, the customer's opinions, etc., and formulate appropriate design solutions. Good album design cannot be separated from communication and mutual cooperation before the design scheme, so that it can reflect the consumer demand of customers and design satisfactory album design for customers.

In addition, the album design should ensure the content standard, the design style is simple and unified, and has excellent publicity and planning effect, so as to achieve the company's publicity and planning purpose and promote the company's publicity and planning and marketing promotion. In addition, the album design should consider the company's own characteristics, culture and art, core concepts, regions, etc., and use appropriate artistic creativity and expression forms to show the company's style, promote the company's culture, and promote the information content to the audience. Only in this way can the publicity album leave an in-depth impression for customers, deepen their understanding of culture, and have the function of publicity and promotion.

For example, in the whole process of the design of this promotional album, the designer clarified the overall design style of the promotional album based on the communication with the customer, and based on the customer's needs and design plan requirements, and did a good job in the promotional album. The overall planning of the content is based on a series of work such as material collection, scene shooting, content editing, interface design, manuscript changes and final drafts, in the page design style and content display, it highlights the brand image of high-tech, high-end and upward series.

Naturally, as a kind of printed matter, designers should pay attention to every stage of artistic creativity, design scheme and packaging and printing. Picture album design is a media and highway bridge between manufacturers, agents and customers. As a detailed publicity and planning method, the publicity album can help the market and sales season, for related companies and staff, for exhibitions, exchange meetings, and for audience groups such as customers who purchase goods, carry out postal delivery, distribution, and gift to expand the reputation of the company and products. Marketing and promoting goods and enhancing consumer awareness of products to enhance the effect of advertising. This also means that the packaging and printing volume of the publicity album is generally very large. Designers must strictly control the production cost of the publicity album at the design stage. In addition to saving costs, they should pursue the maximum benefit of the actual effect of perfect publicity and planning.