Customer: A.O. Smith

Service content: competition analysis, user research, appearance design

Service value: provides customers with product appearance solutions from "mature feeling" to "mature feeling youthful feeling. A.O. Smith products are mainly aimed at mature users with certain consumption ability, but at the same time, they are also taking some tentative breakthroughs through single-point products: through the adjustment of the design language of electric water heaters, the transition from "mature sense" to "mature sense of youth", so that it can add a certain "flexible" design language without losing the "stable" design language, therefore, the visual recognition of this type of product is extended to the whole family (women and children); At the same time, the pipeline plug at the bottom of the electric water heater is blocked by the magnetic baffle at the bottom of the electric water heater, so that the product can be better integrated into the home space.