Project background: Under the Red Sea of white goods consumption, the foot bath bucket is both the Red Sea and an opportunity. Rococo and the brand side to create a focus on the user and the female market, to make a companion type of single barrel, to promote the foot culture, and the vitality of light health concept.

Innovative value: Taobao and Jingdong platforms reach more than 1,000 sales at a price of 398 per month. Achieve product innovation breakthroughs in the category Red Sea.

Product strategy: with "accompany", "care" and "young women" as key words, the target user is deeply sliced in the design, the user's real use scene is restored, and the user's pain point is grasped.

Optimization and upgrading: The appearance of the product is inspired by pets, changing the handle into a "traction rope" design, and changing the original inconvenience of movement as a pain point to a peak., The innovative design of the product is a double-layer barrel with a small size and a large size to enhance the heat preservation effect and save electricity.