Rock Design
Product Positioning
Target population: female only (Headphones exclusively for female customers)
Price range: within 200 yuan (positioning light luxury cost performance)
Core Concept: "Sweet Science and Technology Aesthetics" -- Reconstructing Science and Technology Consumption Experience with Design Psychology

Five core design modules
1. Color Decoding: Emotional Resonance of Morandi Color System
2. Morphological innovation: the ergonomic revolution of adorable science and technology
3. Light luxury details: price cognitive subversion war
4. Scene Aesthetics: Evolution from Tools to Fashion Accessories
5. Mingchuang Scene Closed-loop Scheme (Design Logic Summary) Solution Value Summary

"Sweet science and technology aesthetics" = emotional value (aesthetic healing sense) functional value (no sense of comfort) social value (light luxury accessories)