Design team: Top grade design TOP DESIGN
Service Content: Design Research | Brand Design | Packaging Design

According to the survey, 94.9 percent of consumers will drink beer at friends' gatherings. Among all age groups, the price of beer is close to the people, the degree is low, and the characteristics of refreshing can meet the needs of the post-90s.
Compared to the general industrial beer, "craft" continues to gain popularity. Higher quality beer can give consumers a distinctive taste experience, greatly improving the stickiness between consumers and products.

Beer is targeted at young people aged 18-26. The customer requested to reflect the freshness and tide of the beer on the packaging. Therefore, the overall packaging uses a large trend of yellow, visually reflecting the fresh and refreshing beer,
The back of beer is hollowed out and transparent, which can show the state of beer most intuitively. However, the post-90s consumer groups are young and fashionable and pursue a simple but noble life at the same time. The enlarged yellow × on the package also conforms to the current young people's attitude,
Do not follow the trend, not afraid of making mistakes, dare to try, the pursuit of fashion values, the appearance of packaging also meets the aesthetic needs of young people, but also as a super symbol of the product, enhance the user's impression of the product and brand,
And compared with other beers, the difference is very obvious.

The whole packaging reflects the freshness, freshness, youth and differentiation of beer. At the same time, it also hopes to convey the values of young people who do not give up, do not follow the trend, are not afraid of making mistakes, dare to try, and pursue fashion trends.