Yunnan Baiyao Qi Xue Kang Oral Liquid OTC Drug Gift Box Packaging | Zhiyuan Xingfang Packaging Design

OTC gift box of Qi and Blood Kang Oral Liquid, produced by Yunnan Baiyao Group, focuses on invigorating the spleen and consolidating the foundation, nourishing yin and moistening dryness. It is aimed at the market of nourishing middle-aged and elderly people and regulating qi and blood of women. It takes into account the two major scenes of self-use and holiday gifts. The circulation channels cover chain pharmacies, medicine gift box counters and health gift markets.

The packaging of Qixuekang oral liquid takes the national rhyme and Chinese style, atmospheric gift, authority and reliability as the core positioning, inheriting the traditional Chinese medicine qi and blood culture, combining with the credibility of Yunnan Baiyao brand, to create the image of high-end OTC medicine gift box. On the basis of strict compliance with OTC drug packaging regulations, strengthen the gift attribute, realize the integration of drug professional credibility and gift ritual sense, and establish differentiated visual advantages in similar oral liquid competitors.

The design takes "nourishing qi and blood, inherits the herbs" as the core idea. The traditional Chinese red color is selected as the main tone, echoing the product connotation of qi and blood recuperation, and conveying the auspicious and healthy gift meaning; the calligraphy character "qi" is used as the core visual symbol throughout the whole set of gift boxes, which intuitively points out the core demand of the product "invigorating qi and nourishing blood. With the pattern of herbal medicine and brand lotus logo, it integrates Chinese aesthetics and modern drug standards, takes into account the traditional Chinese medicine herbal medicine background, brand authoritative endorsement and the ritual sense of high-end gift box, so as to achieve drug compliance-oriented and gift texture. The whole package takes into account the professional rigorous attributes of drugs and the high-end gift texture, adapts to the pharmacy retail and holiday gift double track, in the oral liquid category to form a strong visual differentiation.