The shoveling officials rooted in the urban forest are mostly young people aged 25-35. They not only love pets, but also love life, soft and kind to the world.

FUFU is based on this "soft" as the keynote of the birth of the pet ecological brand. Contemporary young people "regard pets as their own". Behind their attention to product quality, they have more pursuit of spiritual beauty. We use the design to focus on the home experience of contemporary young people living with pets, and explore the positive impact of practical aesthetics on fast-paced life.