A team's work is designed for ID, isn't it you are more like the workflow of vehicle design in a large automobile factory. how can it be so complicated to make products, small and medium-sized companies can give you time to write simple design research and sketch
There is enough cycle for big projects to follow this process. If it is fast-food products, there is no time to do so much. Generally, market research will be conducted, and an emotional version, sketch, modeling and rendering of the plan will be made. One project for three days.
Personal opinion, the greater the market responsibility, he should be given more decision-making power. After all, designers generally do not carry direct market-oriented KPI, and I think it is reasonable to give more decision-making power to the people responsible for selling your design.
Then the problem comes!! How do you judge this plan? Who will shoot this board, who can decide the plan, how to judge this design is good design, how to evaluate this design is beautiful
Large companies are OK, the general id director can make the decision, but small companies are in trouble. there is no middle-level and upper-level leader who is specially responsible for the appearance. if they are directly judged by leaders who don't know much about modeling, they will be mixed up... if they say this and that · · · · · · · · · ·
Judging whether a plan is good or not only by its appearance, it is easy to fall into a very serious whirlpool of subjective assumptions such as "I think it looks good and you don't think it looks good". It is also easy to lead designers to have a single way of thinking in the follow-up. On the premise that the company structure and project quality are sufficient, the following aspects can be referred to in the plan review.
1. Does the scheme of brand gene reflect the brand tonality, and does it fit with the brand positioning? Or from the perspective of product series, does the scheme conform to the subdivision attribute of the series? How about the subsequent ductility?
2. The actual function Although this mainly depends on the hardware performance and other aspects, but the solution is not designed to make the performance better, or to make its high efficiency easier to be perceived by users?
3. The perceptual aesthetic/experience aspect is the focus of most companies and reviewers. It is true that this is the most intuitive aspect, but it is also the most subjective aspect, which is difficult to be rationally analyzed and measured. There are thousands of people and thousands of faces such as product modeling, interactive experience, details and texture, so we can't just focus on whether a product looks good or not.
4. Difference innovation, especially in the situation that there are many excellent products on the market, whether there is a difference determines whether it can leave an impression in the minds of consumers.
5. The feasibility plan is good-looking and different, but once the evaluation finds that it cannot be done, it can only be a concept product,
6. Manufacturing cost Under the environment that all industries are reducing costs, the cost problem should be taken into consideration when designing a scheme. Is this scheme cheaper than other competing products? Is assembly more convenient?
To sum up, different schemes must have different emphases. The focus cannot be limited to one aspect and is considered comprehensively.
In the same way as designers think/propose, multi-dimensional consideration can make your plan more convincing, instead of saying "I used xx design techniques and elements to convey a round/tough/young/..... feeling"
A team's work is designed for ID, isn't it you are more like the workflow of vehicle design in a large automobile factory. how can it be so complicated to make products, small and medium-sized companies can give you time to write simple design research and sketch
super useful
There is enough cycle for big projects to follow this process. If it is fast-food products, there is no time to do so much. Generally, market research will be conducted, and an emotional version, sketch, modeling and rendering of the plan will be made. One project for three days.
Personal opinion, the greater the market responsibility, he should be given more decision-making power. After all, designers generally do not carry direct market-oriented KPI, and I think it is reasonable to give more decision-making power to the people responsible for selling your design.
Then the problem comes!! How do you judge this plan? Who will shoot this board, who can decide the plan, how to judge this design is good design, how to evaluate this design is beautiful
1. Does the scheme of brand gene reflect the brand tonality, and does it fit with the brand positioning? Or from the perspective of product series, does the scheme conform to the subdivision attribute of the series? How about the subsequent ductility?
2. The actual function Although this mainly depends on the hardware performance and other aspects, but the solution is not designed to make the performance better, or to make its high efficiency easier to be perceived by users?
3. The perceptual aesthetic/experience aspect is the focus of most companies and reviewers. It is true that this is the most intuitive aspect, but it is also the most subjective aspect, which is difficult to be rationally analyzed and measured. There are thousands of people and thousands of faces such as product modeling, interactive experience, details and texture, so we can't just focus on whether a product looks good or not.
4. Difference innovation, especially in the situation that there are many excellent products on the market, whether there is a difference determines whether it can leave an impression in the minds of consumers.
5. The feasibility plan is good-looking and different, but once the evaluation finds that it cannot be done, it can only be a concept product,
6. Manufacturing cost Under the environment that all industries are reducing costs, the cost problem should be taken into consideration when designing a scheme. Is this scheme cheaper than other competing products? Is assembly more convenient?
In the same way as designers think/propose, multi-dimensional consideration can make your plan more convincing, instead of saying "I used xx design techniques and elements to convey a round/tough/young/..... feeling"
fine
Let me see.
Bang Bang Bang
Dry goods