Client:EDIFIER
Service Categories:Product CMF design | Product landing follow-up | Packaging system design

Customer: Rambler
Service Content: Product CMF Design | Product Landing Follow-up | Packaging System Design

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Background: The project in the year 2019-2020. The client is a well-known brand in the audio industry-Edifier. Since most of the consumers in the audio industry are men, with the increasing number of female consumer groups and the market for TWS headsets The prospects are getting wider and wider, and the client hope to make the brand's influence in the female consumer market increased through this design.

Project Background: This is a project from 2019 to 2020. The customer is a well-known brand in the audio industry-rambler. As the audio industry is dominated by male consumers, and as the market prospects of female consumers in TWS headphones become more and more broad, customers hope to help increase the influence of their brands in the female consumer market through design.


CMF is a very small part of industrial design. Its presentation has a great influence on the appearance of products. It is the appearance element that most affects consumers' perception, so it is also a very important part of industrial design. Color comes with different values and gender distinctions of cultural background. The application of color not only brings brand recognition, but also helps brands create different grades and market distinctions. How to find the best balance between brand, product and users through design, and create a new female TWS headset brand tonality, so that consumers can recognize and remember the brand image, is a question I need to think about.

As a small part of industrial design, CMF has a great influence on the appearance of products. It is the appearance element that can most affect the perception of consumers, so it is also a very important part of industrial design. Color has its own different sense of value and gender distinction with cultural background. The application of color not only brings brand recognition, but also helps brands to create different grades and market distinctions.


How to find the best balance between brands, products and users through design, to create a new female TWS headset brand tone, so that consumers can identify and remember the brand image, is a problem I need to think about in design.


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In terms of color, I abandoned the old black and white tones of the brand, but adopted the elegant and advanced Morandi color system, adding moderate gray to the color tone as a neutral, so that the original ordinary black and white instantly became full of elegance. The high-grade gray tone texture brings a kind of visual balance and low-key, gentle emotional sublimation. Through the blend of color and emotion, to touch the hearts of girls.


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In terms of color, the brand's old conventional black and white colors are abandoned, and the elegant and advanced Morandi color system is adopted instead,
Add moderate gray as neutralization in the color tone, so that the original ordinary black and white instantly becomes full of elegant and advanced gray texture,
Bring a visual balance and low-key, gentle emotional sublimation.
Through the blend of color and emotion, to impress the hearts of girls.





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In terms of craftsmanship, high-end imitation fine frosted technology is mainly used, and the high-quality frosted surface feels delicate and rich in texture, creating a high-quality product. The bright surface process is supplemented by contrast with the frosted surface, which enriches the process effect. The bronzing silk screen is used as an embellishment, reflecting the sense of light luxury.


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In terms of technology, high-grade imitation fine frosting technology is mainly used, and the high-quality frosted surface has a delicate touch and rich texture, creating a high-quality texture of the product.
The bright surface process is supplemented, which is in contrast with the frosted surface and enriches the process effect.
Use bronzing silk screen as embellishment to reflect the feeling of light luxury.





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The packaging design I consider is to start from the attributes of gifts
and through the structural innovation of the packaging form, let the product and consumers form a sense of interaction
which is warmer, fun and interesting. The small accessories presented are also exquisite.
The lollipops delivered are actually packaged with a data cable designed to be packaged in the form of sugar
giving the originally cold electronic products a touch of sweetness and temperature.


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As for the packaging design, due to the consideration of the gift attribute, I have structured and innovated the packaging form,
Let the product form a sense of interaction with consumers, thus making it warmer, more fun and interesting.

(The gifts of small accessories are also exquisite, while the lollipops distributed are actually designed for data cable packaging,
It gives a touch of sweetness and temperature to the originally cold electronic products.)





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For the presentation of the final effect of CMF, it is necessary to consider both product ID modeling and material characteristics, as well as cost resources.
For example, for the same bright surface effect, is it high-gloss paint, mold polishing, high-gloss decorative film or workpiece polishing?
Different products, different materials, different parts, and different costs will affect the choice.

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Based on this, after a period of process proofing test,
Color spraying test, packaging design, proofing and color matching, mass production.......
This series of TWS headphones (TO-U, LolliPods, MiniBuds and other models)
Finally, it came to the market one after another.
Thank you very much for this cooperation. I have benefited a lot from it.





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