BOLD is aimed at the "Man Cave" idea - a composite shopping & culture space, wholly for men. BOLD ba-ses its brand image on magnanimity, just as the name says. The concept of BOLD's welcome package is 'coal'. Gel stone and coats of finish were used to reproduce the form and color of non-processed lumps of coal, . Through this, the first encounter with the brand is powerfully imprinted through the unique rough feel and reflected light. The coal decision was embodied and the form of the package and the unique diagonal pattern were formulated, followed by luxurious weight and moderate tension being imbued through modest black & white coloring

Country
Korea

Year
2017

Designer
LEE SUNGHEE