2017 Service Project Brand: Double Gun

The first expression is intended to emphasize the difference between "black and white". Through the understanding of products, most of the sales scenes of such products are on the shelves of Shangchao, and there are many similar products, which are difficult to distinguish at a glance.
First, through the strong black contrast of the product, the first time to catch the user's eye, to attract consumers.
Second, when the user opens the lid, the white cotton swab forms a strong contrast with the black cotton swab box, and the white cotton swab will appear whiter at this time.

The second expression emphasizes product attributes
First, the cotton swab head is basically divided into four kinds of round head, pointed head, spiral and fluffy. Through the treatment of the surface texture of the cotton swab box lid, the user can see at a glance, and there is no need to blindly look for it when purchasing and using it.
The second is to break the inherent traditional column shape and let the cotton swabs lie flat and distribute, so that users do not have to directly touch the cotton part when taking it, thus reducing secondary pollution.

The third expression emphasizes the whole
First, the bottom of the triangular body is an inclined surface, which makes the cotton swabs distributed step by step in the cotton swab box. Compared with the traditional tiled distribution, it is more convenient to take the cotton swabs.
Second, the goods placed on the shelves of Shangchao are mostly displayed in a stacked and tiled way, which weakens the brand attribute. High-end products also have the fate of being reduced to the value of ordinary goods. Triangle posture can be placed in different forms according to needs, and can also be sold as suits to strengthen brand tonality.

The fourth expression embodies humanities
First, the user's viewing angle when purchasing or using the cotton label box is basically at the top view angle. If the lid is only in the form of the lid, it will always make people feel a little less. The change of perspective can make the shape of the lid interesting (the heart shape in this state), and it should not be so boring when you see it.
Second: When users use cotton swabs, they often use half of them but need to perform other operations. At this time, the cotton swabs that are not yet used are thrown away. It is a pity that there is no place to throw them away. At this time, the recessed place on the top of the cotton swab box can also be used for temporary placement of cotton swabs, and the cotton swabs will not roll off.
Third, the joint between the lid and the main body is not flush, and the gap is designed to facilitate the removal of cotton swabs.

The fifth expression emphasizes publicity
First, the cotton label box was made into a colorful series (different from the current color trend, the color trend at that time was not as obvious as the high purity, high brightness and low saturation in the past two years). The concept at that time was also a rainbow series, which was intended to distinguish market differences.
Second: Although the shape is simple, the advantage of abandoning the traditional cylinder shape is to reduce the transportation cost, and the flat shape can better reduce the packaging gap during the transportation process.
Third, in order to get the cotton swabs, the opening was also handled in detail.

At the end, although the cotton label box, like a packaging box, does not have the unique meaning of the product, it also carries the most basic attributes of the product. Here are only the five expressions that I think of. It should have a more wonderful side that has not been shown!