Project background:
The core hydrating effect reflects "truth", the friendly and natural brand image reflects "goodness", and the exquisite appearance of the product reflects "beauty". Such truth, goodness and beauty constitute the core values that Wen Biquan will not be buried in its long-term development.

Innovative value:
The new bottle shape of Wenbiquan has created a super symbol with the tonality of Wenbiquan, "the slope of the hot spring water flowing down is in line with the natural affinity of Wenbiquan as a whole like water".


Product Strategy:
In the overall aesthetics, adhere to the design principle of less is more. None of the elements is superfluous decoration. The rising waist line is like a gushing spring water. The gushing water flows down from the inclined plane. Looking down from the top, you can see the sparkling light refraction under the water presented by the inner container. This series of bottle types give people a warm and friendly feeling.

User Insights:
Using the natural feature of affinity to match the overall square bottle shape, it is as if we have extracted the cross section of hot spring water. This visual picture taken from the spring water is like the consumer telling the advantages of our products: spring core PHC, telling the user that the most powerful water supplement is Wenbiquan, which meets the visual expression of the consumer's functional requirements for cosmetic bottles.