[2024 Ulike flagship hair removal instrument Air10]]
After listing, it sold well in North America and Japan, with annual global sales exceeding 150000 units, becoming a benchmark product for the brand's high-end break.
product positioning logic]
-Civilization of medical-grade technology: using high-cost materials/processes to solve common pain points in the industry;
Functional and emotional: let the tool become a "can be shiny" lifestyle symbol;
-Pricing anchor shifts: shifting from competitive benchmarking to service substitution (e. g., beauty salons);
-Efficiency as justice: creating a crushing advantage in the scarcity of time in Gen Z.
design strategy thinking]
-Differentiated symbolic sense design function explicit design pain point function optimization carpet promotion; shaping a new generation of products flagship products
Differentiated design:
The great differentiation of appearance design makes it unique in the market and forms the identification of symbol sense.
② Functional explicit design:
The explicit violence is designed with a large light outlet, allowing users to see the powerful performance of the product at a glance.
③ to the tool sense of design:
Flow line shape sports car design, let the hair removal instrument bid farewell to the sense of tools, transfer performance and technology beauty.
④ Experience optimization design:
Compared with the previous generation of products, better and excellent ergonomic design, so that the hair removal instrument is more comfortable to hold.
Intelligent AI skin color recognition automatically adjusts the energy size, hair removal precision blow, avoid burning the skin.
⑤ Surprise design:
Increase the function of photorejuvenation and beauty, and the hair removal instrument will become a high-end beauty salon.