Trojan horse design and Meiling, through in-depth design insight, found problems and trends, defined a new refrigerated fresh tea bar machine.

Under the guidance of the corporate values of "dedication, responsibility, co-creation and sharing", Meiling has continuously improved its own level, continuously proved its professional strength in each growth, and developed products that meet consumer needs in each innovation. The company has become a "China-leading, world-class, and respected" household appliance company.
The person in charge of Meiling's products came to us and hoped that we would develop a tea bar machine product that is competitive in the e-commerce channel for Meiling. At the same time, the product can well reuse the outstanding research results made by Meiling in the fields of energy saving, preservation, cryogenic, green design, etc., so that consumers can be comfortable to use and meet the deep-seated needs of target consumers.

Before answering the question of how to help a tea bar machine product shape competitiveness, we must first clarify the following key questions:
1 What is the current situation and development trend of the industry?
Who are our main competitors and targets, and what is the key to their success?
What are the unique requirements of e-commerce channels for such products?
Who are our target customers and what potential unmet needs do they have?
What kind of products can better match the core value of the brand and better embed the brand ecology?
Only by clarifying these problems can we know what form and function our products should use to shape the core value selling points of the products, and then form the competitiveness of product differentiation with the unique value selling points of the products.

After a lot of in-depth qualitative and quantitative design research and rich first-hand research data analysis, we have made in-depth answers to the above questions from the perspective of design.
First of all, we found the overall status and development trend of the current environmentally healthy electrical products and the tea bar machine industry. We found that pure and natural visual modeling, large-screen display, and large-scale applications of texture texture are the mainstream development trend of related products. However, in environmentally healthy electrical appliances, circle is repeatedly used as a safe, friendly and clean visual element and as a main visual hammer.
After a large number of competitive product analysis, we found that the best-selling tea bar machine products in the target price range have the following modeling characteristics: 1. Rich edge modeling of the table top; 2. The integrated back plate shape has round edge lines; 3. The integrated cabinet door is integrated into the body shape; 4. The operation interface is intuitive and concise.

Through the analysis of the sales of related products on the e-commerce platform, it is understood that the key factors for the successful sales of e-commerce platform products are: 1. Visual hammer design symbols that can be recognized and remembered; 2. Improve click-through through differentiated colors Rate and conversion rate; 3. A softer and rounder shape is more popular than a square shape; 4. A younger aesthetic standard; 5. The sense of value brought by function and shape.

After completing the macro research and analysis, we conducted interviews, observations and focus group research on the target users. We found that most of the tea bar products will be used with small refrigerators in the user's usage scenarios, and the main function is to store tea. Combined with Meiling is a professional refrigeration brand, the reliable impression of its refrigeration products is deeply rooted in the hearts of the people.

Therefore, we boldly proposed to combine the tea bar machine with the small refrigerator to break through the category and create brand-new products to meet the needs of old tea lovers to take and store tea easily when drinking tea. This can greatly reuse the brand value of Meiling, bring premium value space to tea bar machine products, and form the unique and differentiated competitiveness of products.
Following such design keys and ideas, we jointly designed this Meiling intelligent refrigerator tea bar machine, taking the lead in making a tea bar machine have the function of refrigeration and preservation. Independent large-capacity cold storage room, fresh-keeping one step faster, enjoy fresh tea, one machine is more suitable for a variety of use scenes.

Support Jingdong Xiaojia APP and remote control for remote control. Before people arrive, the tea has been opened, and the heating is operated in advance, which is considerate, convenient and fast. At the same time, intelligent control is added, and intelligent touch motherboard computer control is adopted, which eliminates the problem of "thousands of boiling water" and perfectly realizes health and energy saving. Built-in ultra-quiet water pump to avoid noise pollution. The water pipe is made of non-toxic and pollution-free food-grade environmentally friendly silicone pipe to ensure health and safety.

In appearance, the design on the backrest of the product breaks through the regular block type of most tea bar machines on the market. The circular visual cohesion is used to combine the large screen with the water outlet, which caters to the trend of the smart home appliance market as a whole-the large screen is intelligent, and the local electroplating effect is used to increase the sense of hierarchy to show the high-end attributes of the product.
The concave inlaid head cover and the small design on the details show the exquisite careful machine. With other household appliances in the home, harmony makes people shine at the moment and attract attention.

At present, the product is in preparation for listing. Let's look forward to the outstanding results of the product listing.