World Gold Wine Belt

Ancient technology

cellar mellow


Jinsha Pit Liquor Industry is located in Dashui, Jinsha County, Guizhou Province. It is located in the upper reaches of the Chishui River, which is known as the "Meijiu River". It is one of the earliest state-owned liquor production enterprises in Guizhou. It has nearly a hundred years of brewing history.

Jinsha · Caixi is a sauce-flavored liquor produced by Guizhou Jinsha Pit Liquor Industry. It has won the eight famous wines in Guizhou with Moutai. It has first-class quality and unique flavor. OCD Jiagu Wen's creativity starts from visual language, focuses on the cultural details of the products, empowers Guizhou Jinsha cellar wine, and presents high-end sauce wine with more collection value.


Designed by OCD
Jinsha Wine · Caixi


Jinsha · Caixi adheres to the inheritance of Daqu sauce-flavored craftsmanship and maintains a mellow and soft wine style. At the same time, continuous innovation, hand in hand with OCD Jia ancient prose creativity to give products a better quality and innovative design style, output high-quality visual image.


Customer Service: Guizhou Jinsha Pit Wine Industry
Service Team: OCD Jiagu Wen Creativity
Main creators: Liu Wen, Wu Xianfeng
Service Content: Illustration Design | Bottle Design | Product Packaging Design

Jinsha · Caixi, the name is taken from the meaning of "Fortune Prosperity · Xida Tianxia", the birth of the product contains a strong brand meaning and conveys the desire for good.


Because Jinsha wine is located in the world gold wine belt at 27 ° north latitude, one of the three major gold producing areas in Guizhou, the "gold" color in the name is the main vision. From the bottle to the outer box, it is golden yellow with high and low saturation, which complements the quality of the product, sets off the bright and yellowish color of the wine body, and has an elegant and comfortable sauce flavor.

The overall inspiration concept originated from the emperor's jade seal in the Qin Dynasty, with the dragon gilded as the top of the jade seal, which not only symbolizes the beautiful pursuit of wealth, but also represents the quality of precious sauce wine.

At the same time, we have created a series of icons to show that behind Jinsha Caixi's products, there are complex ancient techniques in the century-old brewing tradition.

Through the combination of dragon pattern and auspicious cloud pattern, "dragon" is an ancient beast and a super cultural symbol of China. The "pottery altar" with the cellar image in the Jinsha cellar wine brand symbol deepens the value and memory of the product.

The "bottle cap" is inspired by the shape of the jade seal. The top of the jade seal is a gilded beast, which means "wealth, honor, power and dignity", as well as the meaning of wealth and evil.

The "bottle body" is presented in a square shape, with angular cut surfaces, high-end texture and comfortable hand feeling. The name and logo carved on the four sides of the bottle are all three-dimensional relief craftsmanship, concave and convex, showing the noble atmosphere, and deepening the modern visual aesthetic effect.

The "bottom" of the jade seal is the seal, which can also be used as a stationery decoration after drinking, which is even more interesting.

The "outer box" uses a dragon totem with a gilt metal texture. If you don't see wine, you can feel the product's valuable ingenuity and extraordinary collection value.