"The designer's inspiration (life) is given by the cat", the designer should repay the master with this product!

"I am willing to be innovative anytime, anywhere. Boring is a sin." -Chanel galeries lafayette Karl Lagerfeld

It seems that designers have the habit of keeping cats. For example, Corbusier, an architect who loves cats, Sam the blue cat raised by pop artist Andy Warhol, and Siamese cat raised by fashion master galeries lafayette, his last words when he died: I will leave my legacy to my Choupette (a Siamese cat). In addition, many artists such as Picasso, Dali and Matisse are cat owners.
Why do designers and artists have a soft spot for cats?

Perhaps designers, artists and cats have a lot in common. They all don't sleep in the middle of the night, live irregularly, are independent and lonely. They are immersed in their own world and hate to be disturbed. They also don't like to disturb others and do their own things silently. This may be the reason why designers like cats. So everyone said: the designer's inspiration (life) is given by the cat!

"In order to create something unique, all your brain nerves must focus on tiny details"-Giorgio Armani Giorgio Armani

Next, use a cat scratch board nest to tell the design!
Inspired by vinyl record players and disc players, the designer thinks that every time a cat grinds its claws, it looks like a cat playing a disc, just like a DJ, so he wants to use this as inspiration to create and design.

Cats grinding claws> Cats playing discs, this is a kind of association association, using humorous and interesting ways to interest a certain behavior, this is a method of product design. Creativity that makes people shine at the moment is often interesting and clever.

"I admire beauty, but I hate all things that are just beautiful"-Coco. Chanel Coco Chanel

Inspired by the record player and cat playing disc, the designer designed a record player cat grab board, and cleverly integrated the cat stick and cat nest into the product. When a cat grinds its claws, it's like playing a disc!

The pick of the record player is a cat stick, which can be taken off to tease the cat or inserted into it. The cat plays by itself. The disc part is a concave shape. This concave circle is the cat's favorite sleeping shape and can be used as a cat's nest.

A design that takes into account beauty, artistry and practicality is considered a good design. Looking at the cat scratch board on the market at present, this one is definitely "worth it".

Can be a cat's grab board for a cat's nest! Pay attention to the fact that the circular concave place is the cat's favorite place to sleep, because it not only makes the cat feel safe, but also conforms to the cat's body structure. When the cat sleeps, the cat will coiled the body into a circle, and the concave circle of the cat's scratching board just encircles the cat's body, making the cat more comfortable and safe.

Product packaging usually only has two seconds of aesthetic time in the eyes of consumers. If they stare at the product far beyond this time, it also shows that the customer is interested in your product. "Packaging design is not a mere appearance".

"Feel it with your hands and you will have an answer." -Liu Zongli

The choice of material is an important factor in determining the quality of a product. At present, the cat scratch boards on the market are all commonly used corrugated paper, so the primary color corrugated paper is very hard, which will often cause the cat's nails to crack (you can see if your master's nails have cracked). In addition, the hard corrugated paper cat is also uncomfortable to sleep on it.

This cat scratch board is made of self-developed special corrugated paper (color soft corrugated paper). The dyeing process of the paper can reduce the hardness of the corrugated paper. It can not only improve the service life of corrugated paper and make it more durable, but also the soft corrugated paper can prevent the cat's nails from cracking, and the cat will be soft and comfortable to sleep on it.


The shell is made of high-strength fiberboard (instead of ordinary corrugated paper boxes), which makes the product have super anti-beating ability and basically cannot be damaged by cats, so the product can be used for a long time. This undoubtedly increases the life of the product.

The cat ball is made of Australian wool, the plant is dyed, natural and harmless, and instantly awakens the cat's hunting instinct.

The cat spring is made of high-quality spring steel, with a steel wire diameter of 2mm, which can bring strong enough elasticity and lasting setting force, fatigue resistance and strong elasticity.

"Every designer has a perfect home in his heart."
"Design is the process by which people explain the meaning and desire of life and existence through the creation of matter." -Kenya Hara

Kenya Hara uses "cleaning" to define the function of design. Consumers can be stimulated to a new sense of life after contacting and purchasing products designed and produced by brands, thus inspiring people to pursue a more perfect and high-quality lifestyle.

Someone asked me, what is the best design?

Kenji Eikuan said, "Sincerity, kindness and beauty are the ultimate goal of design." Every designer has a "best design" in his heart, just as everyone has a perfect home.

And finally,

The birth of design is not to show off skills, not to be flashy, but to serve people (there are pets here) and make life better. With a hat, Chanel told people that real beauty and luxury are comfortable to the extreme. Fuller said that the designer's mission is to foresee and solve problems with the heart of the environment and all mankind. Kenya Hara uses design to talk to people. Those beautiful things that accompany us quietly will make us live better.

Did this "cat scratch board nest" impress you?!