Packaging Design of Jingdong No.1 Store
Catering FMCG/New Retail/Packaging Design
Project Background
Store No.1 was launched on July 11, 2008. It was jointly founded by Yu Gang, a former vice president of Dell's global purchasing and vice president of Amazon's global supply chain, and his partner Liu Junling. It is an online supermarket positioned in B2C mode.
In 2015, Store 1 was wholly acquired by Walmart. In June 2016, Jingdong Group reached a strategic cooperation with Wal-Mart, and No.1 store was merged into Jingdong Group. In July 2020, Store 1 launched a new version of the grayscale test, in which the name of Store 1 was changed to "Member Store 1". Jingdong intends to deeply practice membership-based e-commerce through member store No. 1, and launch paid membership services for selected goods for the middle and high-end people in the high-line market.