With a warm, friendly and sincere attitude, the HODRMEN Male Research Hall uses lively thinking and multiple channels to transfer correct and professional maintenance knowledge to customers, leading customers to easily grasp the skin state, transform and show their true self, and truly connect with people. Brands such as Japan, South Korea or Europe and the United States mostly come from continental climate regions. The products may not be suitable for subtropical male skin types such as Taiwan. Therefore, the male research hall is based on the principle of ''high efficiency, comfort, and safe'', and is specially developed for subtropical male skin. In addition to providing professionalism, it pays more attention to user experience. In terms of identification design, HODRMEN male research hall not only conveys a sense of professionalism, but also shows the unique taste of the brand. The brand logo extracts the prefix H from the HODRMEM as the design inspiration, adds the expression form of Chinese ancient elephant-shaped character "water", and uses the visual effect of positive and negative space to include two lowercase H, representing "human" and "humble" respectively. The former symbolizes people-oriented and develops products and services that conform to the skin condition of subtropical men, while the latter shows that the brand does not forget its original intention and keeps moving forward, continue to work hard to provide customers with the best brand experience. In order to continue the infinite possibilities of the male research hall for product development, icon and packaging totem design continue the identification basis and define a series of identification symbols that conform to the product efficiency and use characteristics, which not only increases consumers' memory of individual products, but also shows the unique character of the male research hall on packaging and various applications.

Country
Taiwan

Year
2019

Client
Hodrmen International Co., Ltd.

Affiliation
Process Ltd.

Designer
Xinhong Yeh, Estela Lin, Jules Li Kaiching Liu, Yujie Hsueh, Weihsiang Hung