User pain point: Baicao Yishou is a good quality and effect of health care products, but his packaging is more traditional and popular, the packaging is not uniform, the logo, font, color and packaging style are not standard, and the category is very similar to the common health care products in the market.
Market research: In the early analysis and research of elderly users, some elderly people have bad eyes or cannot read, so there are corresponding ingredients on the screen, and what you see is what you get.
Optimization and upgrading: Combing and planning for the product line, making a series of main styles, the overall style is unified, forming a unique style of packaging system.
Design concept: using Chinese traditional colors, traditional colors are derived from nature, taken from nature, reflecting the Chinese theory of harmony between man and nature.
Through the previous old packaging and existing products were refined and planning divided into Qing, yuan, life, fairy, full. Green is used in color matching. Green is a youthful, peaceful, energetic, relaxed, circular, pleasing color. Green is sustainable and gives people a healthy and high-quality feeling. In traditional Chinese painting, colors are mainly divided into two categories, one is mineral color, which is what we usually call "stone color", and the other is plant color, which is "water color".