The store designed the space ba-sed on its key words. In order to express the "degree of gravity," the store used a low-powered motor to set up a mobile installation, directly displaying how the product reacts to air and wind to appeal its lightness. The facade and overall space ambiance was shaped via contrasting light and shade to express a difference in temperature. By using glass that expressed the saturation of light and dark me-tallic texture that contrasts the light clearly defined the concept, uniting the overall display into a single context.

Country
Korea

Year
2017

Client
NEWBALANCE KOREA

Affiliation
WDYW

Designer
DON KIM, HYOJUNG LEE