Product positioning: Oriental health wisdom of contemporary scientific innovators
Core advantage: the patent of cultivating cordyceps mycelium, which locks the content of active ingredients of herbal activity exceeding <> standard
Target population: high net worth wealth people, successful entrepreneurs and core executives who pursue quality of life

Inheriting Oriental Health Wisdom, Enhancing Life Energy
* Five elements harmony (Chinese medicine theory): the human viscera and nature of the five elements (wood fire soil gold water) corresponding, through the principle of mutual generation and mutual control, regulate the functional balance of the five zang-organs.
* Traditional Chinese medicine culture (genuine medicinal materials): pay attention to the origin of medicinal materials (such as Cordyceps militaris, linden, Ganoderma lucidum, northwest astragalus), to ensure the efficacy.
* Diet nourishing and keeping in good health (medicine and food are homologous): food has the "four characteristics" of cold, heat, temperature and cool, and the "five flavors" of sour, bitter, sweet and salty, which can regulate the body.

The packaging design focuses on the concept of "energy value of Cordyceps sinensis", creates the image of "high-level Cordyceps sinensis drink", and highlights the double value of "drinking Cordyceps sinensis Lingte Diet = health wisdom medicine and food homology.
* Cordyceps core symbol design, grab the eye of consumers, suggesting product advantages and value
* Expressing the product attributes of nourishing health, enhancing energy, anti-aging and longevity through traditional cultural elements
* The packaging is designed with high-end gift boxes, with strong gift attributes, and pays attention to the ritual sense of unpacking and the storage of collection.