Digital gun aiming converts optical images into electronic images by using CMOS or CCD photosensitive devices, and has powerful information processing capabilities: it has various and variable image storage, transmission and sharing, and division styles, can preset various ballistic data, and automatically perform ballistic calculation, etc. Many functions that traditional gun aiming does not have. For digital products, interaction and vision have become a very important part of the product experience. TOALL Convex and Concave Design received an interactive design commission from Digital Gun Sight and immediately conducted a research and analysis of similar competitors in the market.

The people who use the sight are mainly divided into two categories. One is European and American folk customers, who are firearms and hunting enthusiasts. They are familiar with the operation of firearms and traditional sights. They are more sensitive to the shape, function, performance, ease of use and endurance of the sights, and hope to have more fun and experience in the operation.

The other is military customers, who are more sensitive to the ease of use and operation resistance of the sight, and hope that the interactive interface will be more concise.
These two groups are both audiences with extremely high requirements for shooting experience, and they are also willing to invest a lot of money for sights. Accordingly, they hope to experience a better product and help them get a great return in the process of using it. How can we find a visual style and interaction that meets the needs of both types of customers?

The convex and concave team learned in the research that the main competition A of the product only focused on the realization of basic functions in the interaction, and did not invest energy in the user experience, nor did it form its own brand style. Moreover, due to the lack of user experience design, in actual operation, the directivity of the UI will also be biased, which will lead to misoperation in the aiming process, thereby reducing the shooting efficiency.

However, the higher-end competitor B is actually an optical aiming mirror without a digital interface, but it is equipped with APP for customers to make personalized settings. Both the packaging and the app interface reflect its excellent design ability and high-end brand tonality.

And this product, according to its market positioning, how to find a differentiated style and competition to open the difference?

Thus, first of all, from the use of demand, convex and concave gives three interaction schemes:

In the interactive design phase, the focus of the work is to sort out the user operation process, clear the use of the scene, as far as possible to "simplify" the user's operation, improve the efficiency of use, and finally clear the current display and control integration of the program, the user can be in a very short time to debug to the precise shooting angle, fast hit the target.

▲ More detailed interactive schemes are temporarily closed to the public due to project confidentiality.

After the direction of the interaction was confirmed, the convex-concave design team drew a prototype of the interaction and marked a professional and detailed interaction description for each interface.

Next, the interactive style of this digital gun aiming product first establishes the direction of visual style-strong sense of technology, simple and cool.

The number one player is a design style created for science and technology sensitive people and young groups. It is very sci-fi, experiences simulation games, creates hunting cyberspace, experiences the upper and lower package layout, three-dimensional depth, block shaped cutting, superposition effect, and is treated with some dark corners around, making the picture clearer, the menu translucent and ensuring immersion. The perspective cards on both sides increase the depth of the page, break the constraint of the plane, and feel more immersive.

Hard-core military fans are deeply customized for military enthusiasts, creating a design style with hard-core military characteristics to meet the demands of future military uses. Compared with the sense of form, this direction focuses more on the efficient and clear display of information. The layout is horizontal and vertical, regular, with clear levels. The menu is guaranteed to be clear and the background color is completely filled. Emphasis information practical color close to pure white, the highest brightness, and the background to form a contrast.

The design and presentation of UX is closely related to its function. In the digital sight project, TOALL convex and concave has carried out in-depth excavation in various aspects of preliminary research, interactive design and visual design, empowering China's military products in the international market competition, making this technology product win unanimous praise from users at home and abroad.