FENIX mascot design
(Aircraft Draft)
Name: Phillips/FIFI
Gender: Female
Character: Lively/Optimistic/Brave
Hobbies: Adventure/Outdoor
Design description
Fenix is derived from Phoenix, which means "longevity bird" in Chinese, while phoenix symbolizes auspiciousness, happiness and perfection in traditional Chinese culture.
The mascot is the totem and incarnation of the brand, so from the "Fenix" brand name as the starting point, the form of Xiaofei is determined to be an enterprising little phoenix, personified the phoenix, and endowed the personality and soul as the mascot of "Fenix. The shape of Phoenix is consistent with the company's brand name, which forms the unique memory point of consumers for Fenix, which makes people think of "Fenix" when they see Xiao Fei ".
Phillips has a headlight on his head, which shows that he is a little phoenix who loves outdoor lights, and it also reflects Fenix as a brand of outdoor sports lighting.