🟢Brand background
A new generation of family water use leader-Weiskal broke the stereotype of "cold tools" of water purification equipment with original design and became the presale of the Double Eleven list NO. 1 of the national black horse

🟢Refined the core positioning of "drinking good water with the right water". Extend the value of water from drinking to cooking, bathing and other full scenes.

🟢As long as the water you drink is good, life is good, as long as the water you use is right, life is right.

🟢Strategic cooperation
The visual system of this brand upgrade is built by well-known designer Mr. Huang Yifei. The core concept is "to integrate science and technology into life naturally like water". The household water system is compared to "flowing urban pipe network". The invisible water pipeline is just the "hidden vein" connecting the whole house water purification scene"

🟢Founder Huang Yifei led the team to study the physical structure of the household water system in depth. It was found that the bending of the pipeline and the precise connection of the interface coincide with the systematicness of Weiskal's "whole house water purification solution". It took "minimalist pipeline lines" as the visual gene to build a minimalist modular visual system. It endowed scientific and technological products with temperature.

🟢LOGO Design
Font logic: Chinese and English are arranged in an orderly manner. The center of gravity is stable; The corner of the stroke simulates the precise occlusion of the water pipe interface. The continuous stroke design, such as water flow, runs through all the time. While ensuring high recognition, it transmits the seamless connection sense of "whole house water purification system".

🟢Super Symbol
The super symbol takes rounded corners and squares as the outline. The center is embedded in the water flow deformation of the folded corners of the fusion water pipe. "W" symbolizes "science and technology as the base, aesthetics as the surface". It conveys the concept of integrating professional water purification into daily life.

🟢color matching strategy
Main color: clear lake blue bright blue sea
Auxiliary Color: White Clear and Unsullied Sunset at Sea
From the deep sea to the setting sun. Color system to build "the life of water". From source purification to home terminal. Every drop of water has a story.

🟢Font Selection

🟢Auxiliary Graphics
Soft water is a "gentle water quality" that removes calcium and magnesium ions. It brings a comfortable experience of washing and protecting clothes without tightness and dirt. Auxiliary graphics take "water drop ripples" as the core. Dynamic ripple graphics are derived. It conveys the concept of "the whole house soft water system gently permeates every life scene". This is not a pattern, but a set of "visible water quality instructions"