"inDare X 00:00 』
Project time: 2020
Project Attribute: Environmental Protection
Project area: full network
Service Content: Market Research | Brand Strategy | Brand Value Refinement | Brand Naming | Brand Image Definition | Visual Image Definition | Packaging Image System Design | Packaging Creative Design

InDare innovation®The "00:00 Environmental Protection Theme Ice Cream Packaging Design" launched by the firm won the iF Design Gold Award. From about 10000 works in 52 countries around the world, the global winning rate of iF Gold Award is only 0.07%. At present, he has successively won TBI, Award360 ° and other awards.

"00:00" is an environmentally friendly ice cream packaging design, implying "that is the beginning and the end". The first meaning: the end of the "countdown", the end of the challenge to the earth's limits, and the urgency of environmental protection; the second meaning: start timing, make changes, and protect our community of destiny. The three products correspond to: climate warming (focusing on glacier melting), forest decline (focusing on forest fires), health and safety (focusing on germ outbreaks), the copy and data on ice cream sticks, to tell people the current state of the environment, it will change at an exponential rate, and eventually go to destruction. With the melting of ice cream, the information gradually shows that it is the finishing touch and a blow.

Product innovation is inspired by the increasingly prominent environmental problems. The "Glacier" series corresponds to climate warming, the "Fire" series corresponds to a sharp decline in forests, and the "Pill" series corresponds to germ epidemics. InDare innovation®People use creativity to speak out and call on all sectors of society to pay attention to environmental protection.