Aesthetic not only pursues the concept of skin care and treatment that traditional beauty focuses on, but also strives to change the lifestyle of customers with higher value. We respect the diverse personalities of our customers and propose style suggestions to both women and men. We are a fashion neutral aesthetic brand that ignores beauty restrictions. With the slogan of "this is not only skin care, this is your style", we go beyond skin care, help customers find their own style, and show the real charm, fashion and cool of orange Aesthetic customers. The Aesthetic's graphic theme was developed based on the brand's vision. We use the free and novel C word, based on Chill (cool), Chic (fashion), Creative (creativity), Community (community), Cool (cool), Charming (charming) these six key words, developed to express the customer's diverse personality and style of the graphic theme. Orange Aesthetic's color system is based on black and white to improve the visibility and effective communication of the brand's logo. In addition, as the embellishment color, we chose elegant gray and fashionable neon green to convey the brand image full of personality and differentiation.

Korea
Award : WINNER
Affiliation : YNL DESIGN
Designer : YOONA LEE, KYUNGA OH, KWANGSU SHIN

www.asiadesignprize.com/133143