Zhiyuan Xingfang Packaging Design Case | Children's Seven Star Tea Oral Liquid Chinese Medicine Packaging

Targeting Parents on "Pediatric Chinese Medicine"
The need for "security and reliability"
At the same time to solve the child "resistance to take medicine" pain points
Weakening the seriousness of "medicine" with packaging
Strengthen the affinity of "mild conditioning"

Packaging the core of the cartoon
Child image (happy shape with bowl)
Both echo "appetizer" effect
Also use cute and interesting expression to reduce children's resistance to "taking medicine"
With warm yellow traditional dark pattern for packaging background,
Both echoes the "seven star tea" traditional Chinese medicine properties
Warm colors can also weaken the sense of distance of drugs
Let parents intuitively feel the characteristics of "gentle conditioning"

Creativity not only keeps the professional trust of Chinese patent medicine
The communication cost of parent-child medication is reduced by children's fun design.
It is very suitable for e-commerce and maternal and infant communities.
Do the selling point promotion of "Yan value and practicality"